GROWMARK recognizes Nicole Weber as one of five winners of Endure 4R Advocate award.

Implementing nitrogen management as a system. Encouraging variable rate technology for fertilizer applications. Utilizing nitrogen stabilizers. These are some of the ongoing practices used by this year’s Endure 4R Advocate award winners.

Ontario winner, Nicole Weber is the precision Ag manager with FS PARTNERS based out of Kitchener. She works with their six main agronomy hubs across southern and central Ontario. Weber holds her Certified Crop Adviser and 4R Nutrient Management Specialist designations in Ontario.

“Not only are we utilizing the 4Rs to make nutrient recommendations based off of scientific principles and best management practices,” says Weber. “There’s also an environmental and economic benefit by minimizing losses and maximizing crop nutrient uptake.”

This is the second year for the GROWMARK Endure 4R Advocate Award. It’s designed to encourage and promote 4R practices. The 4R approach to nutrient stewardship involves using the right source, place, time, and rate of fertilizer.

“Sustainability is paramount to our System because it is the right thing to do for the environment and farmer profitability," says Lance Ruppert, GROWMARK director, agronomy marketing.

Agriculture industry professionals outside the GROWMARK System served as judges. The winners earn recognition at GROWMARK's Annual Meeting and Agribusiness Symposium at the end of this month. 

To view more about Nicole and her commitment to 4R stewardship, click here.